Engage Displays were invited to develop a concept for Videocraft, and were successful winning the contract against 5 other companies. Videocraft wanted to incorporate three key areas into their 108m2 stand including automated live production, production and post production along with an extensive list of equipment which was mandatory to the stand. Considerations had to be made to the functionality of the space as there was a filming studio streaming live action operational within the stand throughout the duration of the trade show. Engage Displays designed the stand with clearly defined areas whilst giving exhibitors a journey through the space. Using both unconventional forms and on brand feature lighting made the stand really stand out amongst the crowd and the clients were very happy with its look and functionality.